04. The importance of Speakers Bureau programs

Larger Audience

Speaker programs allow pharmaceutical companies to reach a more significant number of healthcare professionals with educational information about their products.

For example

In 2022, Vyepti speaker programs had an average of 9 attendees per meeting, which is higher than the average number of face-to-face calls on a typical day.

Opportunity for Discussion

Speaker programs help to educate and inform healthcare professionals about the benefits, risks, and appropriate uses of company products.

Speaker programs also provide an opportunity for healthcare professionals to ask questions and engage in discussion with their peers, which is generally limited in other activities.

Greater Impact

Speaker programs can have a greater impact on product education than one-on-one detailing. They provide an opportunity for HCPs to learn about a drug from an expert and provide a place for HCPs to engage in discussion with their peers, which can help improve their patient care.